HSBC MyMoney
Make saving hard to ignore

HSBC’s MyMoney account was designed for young people aged 7–17. The challenge was to make saving feel relevant to them, and to give the product a memorable voice in a category that could easily feel worthy but unexciting.

What we did

We brought the idea of “Save Money” to life by showing money in trouble. A banknote becomes a character, caught in dramatic situations: trapped in a burning building, struggling in rough water and being resuscitated.

The surreal images gave the simple message humour and urgency. A bold red frame and clear HSBC branding tied the executions together, while “MyMoney. For savers aged 7–17” made the offer immediately clear.

The result

The campaign made MyMoney more noticeable and memorable to young people and their parents. By turning saving into an entertaining visual idea, it gave HSBC a distinctive way to start conversations about putting money aside and helped make the account easier to recognise and consider.