Category review – Essential. We need to know how your category works.

– Define the category you are in.
– Define the geographical area you operate in.
– Identify the other major brands in the category
– Collate the assets of the these brands: name, colour, logo, tagline, etc.

Deliverables

– Category competition
– Category – Competitor colour wheel
– Competition Distinct Asset compassion chart

Package total £2,560

Naming

– Review of competitor names
– Stakeholder interviews
– Name generation

Deliverables

– 30 names which match our naming criteria

Package total £5,680

Logo design

– Review of competitor names
– Review of brand usage
– Stakeholder interviews
– Initial ideas
– Refinement phase

Brand asset

Brand guidelines (Toolkit)

We template our brand guidelines.

Extent:

– Front cover

– Introduction

– Logo

– Colour

– Brand asset

– Application

Applications

– Business card (template for names) – ppt?

– Linkedin template – Canva?

– Powerpoint template – Title slide, divider, team, content, case study, cta

– Creds deck – structure, writing, image generation, charts, process, team, cta

– QR buisness card

– Report cover

– Brochure

– Online ad MPU

– Adaption for MPU